- May 16, 2020
Personally if a brand sends someone products to try, it can subconsciously influence how they feel towards a product & I think it's important to be very honest & open that it was received for free & not purchased.
Yes, it is a rule to always disclose that as per FTC policy - or influencers can get in a lot of trouble. It is always either mentioned or posted somewhere that item is gifted or sponsored.Personally if a brand sends someone products to try, it can subconsciously influence how they feel towards a product & I think it's important to be very honest & open that it was received for free & not purchased.
Yes, Kelly Jane talked about the finances of certain brands based on publicly available financial information, but she also talked about her own collection, how she stored it, wish list items, etc.Was she the one that talked about luxury companies themselves? (I think she had a Moynat Gabrielle she was really proud of).
Thank you for sharing your insight. It is always important to have a discussion involving both sides, the consumers as well as influencers.Hey ladies, just wanted to chime in and share some insight on the other side of the spectrum.
I'm an influencer myself (mostly on instagram, blog, less videos on youtube *though I should really make more* LOL) But I will say, many influencers (those I personally know and myself included) are actually very genuine. We stand behind our personal brand and will only endorse things that we personally feel was good for our audience. Most of the time - we come up with negotiation with the brand we are working with, where we test the product first and see if we like it...and then we give an honest review and the brand chooses whether or not they want to proceed for the review to be made public or to even proceed with any content creating work for the brand. Or we may turn down project offers as a whole. (During COVID, I turned down 3-4 offers as I didn't want to post any sponsored content during tough times. I also took a hiatus away because I didn't want to flood social media with just fluff etc)
And another thing - sometimes, we choose to work with brands given their good reputation and test the products out ourselves and then share about it. For example - due to the nature of my work, I do get a lot of different brands mailing me different skincare or beauty items... And I do test them all out and so I'm constantly using different brands. I see it kind of similar to when I'm just a consumer and I buy different things at sephora even if it is the same (same moisturizer or mask etc).
In my opinion, there are many influencers out there who are genuine and those who are so-so. But at the end of the day, brands are paying influencers to really "let their product be seen by more". In marketing - it now takes 5 touches+ before a consumer will recognize or even think about the product. So think of it more as whether you're even interested in the product yourself instead of just taking what an influencer says 100%
Yes, she was good, and from comments read appreciated by many others. I recommended her channel to others even though I didn't always agree with everything she surmised. What a shame, I hope she's OK.Yes, Kelly Jane talked about the finances of certain brands based on publicly available financial information, but she also talked about her own collection, how she stored it, wish list items, etc.
I have never understood the whole appeal of unboxing videos. Vicarious living, maybe? Why not get something you own or do a swap with a friend, have them wrap prettily it for you and open it? Voila! Non-vicarious thrill!This!!
I feel fatigued just looking at the unboxing videos. So many bags and later most end up being sold. This is why I subscribe only to 7 channels. Most of them are not related to luxury or fashion in anyway.